Rice Store 쌀가게 by 홍신애 (Apgujeong, Seoul)

[Update: the restaurant has closed down]

If you are looking for healthy, quality food without sacrificing any taste, you will thoroughly enjoy this quaint restaurant located in the Apgujeong-dong district (also near Garosugil). Operated by a well-known food stylist and chef (Hong, Shin-Ae), the restaurant aims to provide a healthy, home-cooked meal in the form of a set meal. With its inviting, coffee shop-like interior, dining here is a great option for those on a budget (set meal is only 9,900 won) and those wanting something light n healthy.

This restaurant has a few notable characteristics that stood out to me: most of their ingredients are organic and locally sourced, they serve only one set menu that changes daily, they only take 100 customers a day (we were lucky #72, 73), and the kicker: they use a rice milling machine every morning to save valuable nutrients from being lost with regular post-milled rice. It’s wonderful to see a restaurant willing to go the extra mile to provide a healthy, balanced meal to its customers.

Since their meals change daily, it might be best to call ahead and see what they’re serving (perfect for picky eaters like myself). And as I already mentioned, they only serve 100 customers per day, so make sure to get there plenty early before their 8pm closing time.

Food★★★★ out of 5 stars

Service: ★★★★½ out of 5 stars

Ambiance: ★★★★½ out of 5 stars

Value: ★★★★½ out of 5 stars

Rice Store by Hong, Shin-ae (쌀가게 by 홍신애)

Kangnam-gu, Sinsa-dong 556-27 (서울 강남구 신사동 556-27)

Telephone: 02-517-5999

Hours of Operation: Monday ~ Saturday from 11:30 to 4pm and 6 to 8pm. Closed on Sundays.

Facebook page: https://www.facebook.com/ssalgage

Click here for an interactive map to the restaurant: https://goo.gl/maps/ZEQSm

The set meal had a little bit of everything, which made for a satisfying meal.
The bulgogi was full of flavors and cooked really well. Wrapping them in lettuce n perilla leaves really hit the spot.
Hyunmi brown rice. Healthy, simple, and rice.
Hyunmi brown rice tea with our dinner.
The set meal runs a very reasonable 9,900 won (3,000 won more for extra on the main dish).
The outdoor menu provides details on their daily meal set. And if you get lucky, you’ll sometimes find a strange boy making funny faces at you.
They dry their some of their ingredients in front of the restaurant, not knowing that it makes for decoration.
The place has a lot of trinkets and playful items scattered throughout its premises.

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