Rice Store 쌀가게 by 홍신애 (Apgujeong, Seoul)

If you are looking for healthy, quality food without sacrificing any taste, you will thoroughly enjoy this quaint restaurant located in the Apgujeong-dong district (also near Garosugil). Operated by a well-known food stylist and chef (Hong, Shin-Ae), the restaurant aims to provide a healthy, home-cooked meal in the form of a set meal. With its inviting, coffee shop-like interior, dining here is a great option for those on a budget (set meal is only 9,900 won) and those wanting something light n healthy.

This restaurant has a few notable characteristics that stood out to me: most of their ingredients are organic and locally sourced, they serve only one set menu that changes daily, they only take 100 customers a day (we were lucky #72, 73), and the kicker: they use a rice milling machine every morning to save valuable nutrients from being lost with regular post-milled rice. It’s wonderful to see a restaurant willing to go the extra mile to provide a healthy, balanced meal to its customers.

Since their meals change daily, it might be best to call ahead and see what they’re serving (perfect for picky eaters like myself). And as I already mentioned, they only serve 100 customers per day, so make sure to get there plenty early before their 8pm closing time.

Food★★★★ out of 5 stars

Service: ★★★★½ out of 5 stars

Ambiance: ★★★★½ out of 5 stars

Value: ★★★★½ out of 5 stars

Rice Store by Hong, Shin-ae (쌀가게 by 홍신애)

Kangnam-gu, Sinsa-dong 556-27 (서울 강남구 신사동 556-27)

Telephone: 02-517-5999

Hours of Operation: Monday ~ Saturday from 11:30 to 4pm and 6 to 8pm. Closed on Sundays.

Facebook page: https://www.facebook.com/ssalgage

Click here for an interactive map to the restaurant: https://goo.gl/maps/ZEQSm

 

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The set meal had a little bit of everything, which made for a satisfying meal.
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The bulgogi was full of flavors and cooked really well. Wrapping them in lettuce n perilla leaves really hit the spot.
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Hyunmi brown rice. Healthy, simple, and rice.
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Hyunmi brown rice tea with our dinner.
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The set meal runs a very reasonable 9,900 won (3,000 won more for extra on the main dish).
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The outdoor menu provides details on their daily meal set. And if you get lucky, you’ll sometimes find a strange boy making funny faces at you.
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They dry their some of their ingredients in front of the restaurant, not knowing that it makes for decoration.
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The place has a lot of trinkets and playful items scattered throughout its premises.

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