Heeya’s Jukumi & Bindaetteok 희야네 석쇠 쭈꾸미 & 빈대떡 (Hongdae, Seoul)

Never a big fan of long lines and crowded restaurants, I was proud of myself and a few friends for waiting it out (an hour to be exact) to get into a popular jukumi (baby octopus) and bindaetteok (mung bean pancake) restaurant in the heart of Hongdae. Thankfully, we were rewarded with some really great food and an unlimited supply of “self-service” banchan, which included plenty of perilla leaves, hard boiled eggs, cabbage slaw, and a few other sides. The really great food consisted of spicy grilled jukumi, bindaetteok, and fried rice, with each of them tasting so good that there was little talking going on at our table. As for the atmosphere, it’s practically the same setup as your typical Korean BBQ restaurant: round, metal tables with a portable gas-stove in the center, canister-type stools, and a lively bunch of young adults and college students.

To be honest, I was quite weary of this place (actually any place with long lines in Hongdae) because the university students, and Koreans in general, tend to flock to places like this either because they were aired on TV (i.e. 맛집 matjip programs) or celebrities have their signatures plastered all over the walls. To my delight, this restaurant had neither signs of this form of advertisement and simply served good food. If you’re into seafood and don’t mind the extra wait, I highly recommend this place.

 

Food★★★★½ out of 5 stars
Service: ★★★★ out of 5 stars
Ambiance: ★★★★ out of 5 stars
Value: ★★★★½ out of 5 stars

Heeya’s Jukumi & Bindaetteok (희야네 석쇠 쭈꾸미 & 빈대떡)
369-4 Seogyo-dong, Mapo-gu (Hogok Building)
Telephone: 02-332-3224
Hours of Operation: Open every day from 5pm ~ 2am

Click here for directions via interactive map:  https://goo.gl/maps/hFvF6

 

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Marinated grilled jukumi finally ready to eat! These guys were very tender and packed some serious flavors.
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Luckily, our nokdu jeong aka bindaetteok came out in four pieces – one for each of us.
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Although we were pretty full, we were still able to make room for this “post-meal” stir fried rice.
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For those who love food porn, here is a close-up. Cute little suckers, eh?
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They had several sauces available, one being a mayonnaise-like sauce and this sweet soy sauce based one.
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The place looks like your regular BBQ restaurant set up and is always packed with customers. Unknowingly, we settled for the 2nd floor where we encountered low ceilings and even tighter spacing. I strongly advise to stay on the ground floor.
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Here is the menu with prices as follows: grilled jukumi @ 11,000 won per person, nokdu bindaetteok @ 10,000 won for 4 medium sized pieces, stir fried rice @ 3,000 per person.
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Despite having only one branch here in Seoul, this restaurant has a slew of chains in and around Busan and other larger cities. The perks of living in Hongdae, the breeding ground for new restaurants and eateries, are finally paying off.

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